I was talking about an article on Alfa’s growing pains with my wife last week. The piece had expressed how hard it was with their range to gain ground in the U.S. market. The Stelvio and Giulia haven’t been increasing sales. Alfa – I don’t know if its true but if your reading this, here’s my two cents.

First ignore the naysayers; your line up is fantastic so far. The crossover market is quaking in their boots to your passionate Stelvio. Luxury sedan owners are taking notice of the Giulia’s heartbeat and sensual lines. My wife’s interest in this car conversation came from her desire to own the new Stelvio Quadrifoglio. Seriously if you can pique her interest, you’re on the right path and it encompasses your ability to pipe life back into the driving experience.

Here’s the little small issue following your justified invasion of our dealerships, we can’t afford it. We want it, but its unobtainium. I don’t make a six-figure income so what do we do? Look to other brands? We want a die-hard, exhilarating, true driving experience every day, not a hatchback, but a true front engine rear wheel drive. A call back to early 70’s GTV. I’m talking use parts in your bin, utilize a small four cylinder in your ranks and breath that Alfa magic into it. Give it usable space as a four-seater, six speed manual with trunk or smoothed in hatch, keep it around 30k. Talk about ending that sales gap with more people flooding into your dealerships.

Becoming brand loyal, lots of companies have watered their brands down to facilitate a wider group but loose it all.

You are not Porsche; think how well they’ve done staying loyal to their fan base. Hyundai has shown too that putting excitement into their cars has made them more valuable to the automotive community. Alfa bring the Quadrifoglio to the masses again, like I said your not Porsche you are Alfa – a company that brings la passione and history that goes way further back. No matter what you choose I’ll be here rooting for you guys. -Noah